About
After 8+ years in product analytics across healthcare, betting, and edtech, I founded Signal at Dawn — a consultancy helping SMEs fix their 'different teams, different numbers' problem. I've analysed £60M in marketing spend, developed content taken by 400k+ users, and built regression models in cybersecurity edtech. I'm passionate about data literacy, automation, and making analytics genuinely useful for the people making decisions.
Work Experience
Relevant Skills
General Tech Skills
Things I've built & shipped
Outside of my day job, I build and ship side projects — from consultancy work to data tools and educational content.
Signal at Dawn
Active
Analytics consultancy helping SMEs fix the 'different teams, different numbers' problem. Specialising in data strategy, reporting infrastructure, and making analytics genuinely useful for the people making decisions.
Signal Studio
Active
Newsletter focused on sharing research-backed nervous-system insights while still doing the work.
DataCamp Curriculum
Active
Designed and shipped BI, Data Literacy, and Cloud computing courses taken by 400k+ learners. Built assessment frameworks and worked across technical and non-technical audiences to make data skills genuinely accessible.
CoderStory
Archived
Developed during a the '24hr Startup Hackathon' and voted in top 10 out of 100+ start up ideas, CoderStory was a project focused on highlighting the profiles of developers and people to learning to code globally to create a guide for the next generation of coders