Foundational Strategy for Product & GTM Teams

Find the signal. Silence the noise.

I help early-stage product & GTM teams move past metric fatigue. We get into the weeds to build the foundations that turn fragmented data into a shared intuition. A month of deep work to clear the path for your next big bet.

The Signal vs. The Noise

Most product debt isn't in the code. It's in the gap between what you track and what you actually understand.

1

Meetings that end in 'let's double check that' rather than a clear direction.

2

Metrics that change depending on which organisation lead is presenting.

3

A tracking plan that feels like a 'black box' nobody really trusts.

4

The feeling that you're busy shipping, but moving in circles.

Getting in the weeds.

Strategy is brittle if the pipes are leaking. I don't just deliver advice; I get hands-on with your definitions, tracking logic, and foundational views. We build the architecture that makes clarity possible.

  • Auditing and repairing broken event logic.
  • Building a 'Source of Truth' that the whole team actually uses.
  • Standardising definitions across Product, GTM, Growth, and Engineering.

Point of View

Early-stage teams move fastest when they share a single map. My goal isn't to give you more data—it's to give you fewer questions and more confidence in the answers you already have.

Immersive Engagement

The 4-Week Signal Sprint

An immersive, hands-on month to clean the slate and align the team around what matters.

01

The Logic Audit

We get into the weeds of your current tracking. We find the leaks, the duplicates, and the definitions that aren't serving your prioritisation.

02

Semantic Alignment

We build a single, defensible dictionary for your product. Everyone aligns on what 'Value' looks like in a chart.

03

The Signal Map

I leave you with a lean, functional dashboard and a protocol for using it. No fluff, just the signal.

Who this is for

  • Product-led teams (2–30 people) needing a foundational reset.
  • Founders who need a 'data partner' to bridge strategy and execution.
  • Teams preparing to scale who need their decision-making to be repeatable.
  • Leaders who are tired of the 'metric-of-the-week' cycle.

I am likely not the right fit if...

  • You need purely vanity reporting for board meetings.
  • You are looking for a long-term embedded contractor.
  • You view data as a purely technical 'IT problem'.
  • You aren't ready to change how your organisation makes decisions.

Foundational Trust

Complete confidence that the numbers on the screen reflect reality.

Shared Intuition

A team that looks at the same data and recognises the same opportunity.

Optimised Velocity

Cutting the time between 'I wonder' and 'I know' by half.

Ready to build your foundations?

I take on a limited number of sprints each quarter to ensure deep, hands-on involvement. If you are ready to find the signal, let's talk.

Book a free 15-min Discovery Call
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